about me
Hi, I'm William and I head up the WEB Team (Web Engagement & Banking) at Vancity, Canada's largest credit union.

My opinions and views are just that, and don't reflect the views of my employer (or, perhaps, anyone else).

I can be found on LinkedIn and Twitter.

A three-parter on NetBanker.

My newest article is now live on NetBanker. Key Success Factors for Social Media Projects is the first part of three, detailing some of the success factors we at Vancity have found with ChangeEverything.ca since its launch a little over a year ago.

My next part will be about metrics and key performance indicators of social media projects and will be published next week. The third part will focus on the role of the community moderator to help ensure the success of a social media project.

All my NetBanker articles can be found at netbanker.com/azaroff.

Enjoy.

Labels: banking, blogging, changeeverything, credit union, innovation, netbanker, social media, vancity, web 2.0