about me
Hi, I'm William and I head up the WEB Team (Web Engagement & Banking) at Vancity, Canada's largest credit union.
My opinions and views are just that, and don't reflect the views of my employer (or, perhaps, anyone else).
I can be found on LinkedIn and Twitter.
Young & Free Texas-style.
I'm a big fan of Currency Marketing's Young & Free Alberta campaign. I think it's one of the smartest uses of social media to drive direct business results that I've ever seen.When I speak to people about it, they have just one criticism. That Larissa Walkiw, the spokesperson of the Alberta program and an amazingly talented young woman, makes the whole campaign and you'll never find another like her.
So a few months back when Tim McAlpine, the pioneer of Young & Free Alberta, announced that he was opening it up to allow for one credit union in each State or Province to replicate the program, I was very intrigued.
Now I see that he's partnered with TDECU in Texas, the home of the amazing Trey Reeme, to launch Young & Free Texas.
You can also check out their Facebook fan page.
It will be fascinating to see how this new program progresses. I believe there are lots of talented and passionate young people who will take this program in new directions. That there is more than one Larissa, so to speak, and that there are amazing nooks and crannies that other people will take the program as spokesperson. But ultimately the proof will be in the pudding.
Congrats Tim, and good luck Trey and TDECU!
Labels: credit union, currency marketing, marketing, social media, web 2.0
posted on Monday, August 11, 2008
3 comments
Thanks, William -
You're spot on - we're not looking for another Larissa. But among the thousands of young adults in Texas, there's got to be one intriguing enough to become a "Jimmy" or "Bocephus" or "Starla" just like "Larissa" became Larissa.
Fun times!
BTW, I'm really looking forward to seeing you in NYC in January! Fino again?
comment from 
Trey Reeme on August 11, 2008
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I can't wait to see who auditions! Good luck, my man, and see you in NYC...
comment from wazaroff on August 11, 2008
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Thanks William. It's so good to break into the US with this program. And especially with Trey and his team at TDECU. We've got all the ingredients to make it a success. It's definitely been tough to keep a secret. I'm with you - I can't wait to see who auditions as well.
comment from Tim McApine on August 11, 2008
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